Archive

Benefits of a Full Service Event Planning Company

glasses, calculator and tablet on white neat desk

glasses, calculator and tablet on white neat desk

When it comes to putting on a successful event, we understand that you want everything to go smoothly. Unfortunately, tackling any event by yourself — whether that be a wedding, a corporate meeting, or a non-profit fundraiser — doesn’t always go according to plan.

At Art of the Event, we’ve had dozens of clients approach us who have become overwhelmed with the event planning process. From lighting to seating, food catering to transportation, there’s so much for one person to keep track of! Our goal is to make sure that you are stress free by providing full service event planning in Boston, Cambridge and surrounding areas.

Why Full Service Event Planning?

  • Many Hands Make Light Work. When you choose Art of the Event, you don’t just get your own personal event coordinator — you get our entire team! That includes in-house fabricators who design your event from the ground up using props, floral arrangements and lighting fixtures. Our production crew is here to ensure your lighting and music needs are met, while our floral department will create beautiful arrangements for all occasions.
  • Creative Ideas & Solutions. You have a vague idea of what you want, so why not bounce those ideas off of your event coordinator? Simply give us a rough estimate of the kind of design and decor you want your event to emulate and we’ll get to work making your dream a reality. Have a logistical problem or an issue with a third party vendor? Art of the Event will deal with any snags with creative solutions.
  • Local Venue Recommendations. If you’re planning an event in the greater Boston or New England area and need a venue, you’re in luck. Art of the Event has connections to hundreds of venues across the city and beyond. We provide you with a detailed list about the venues we believe would be perfect for your budget, size, and event type. If you’re still browsing for that perfect venue, check out a few of our favorites under our Specialty Venue Reports.
  • Full Transparency & Organization. Our Boston area event planning company is known for always keeping our clients in the loop regarding what’s going on. From keeping you up to speed on booking your venue to organizing a walk-through prior to the beginning of your scheduled event, we’ll always make sure you’re notified first and foremost. Your assigned event coordinator is also here to keep you organized; we can keep you within your allotted budget and also keep track of your guests’ hotel and transportation needs.

This season, don’t just settle for any event planning company, choose Art of the Event.

It’s Party Time! Book Your Holiday Event Early This Year

holidayphoto4

The air is getting cooler and the leaves are starting to change, and before you know it, hello holidays! But waiting until December to figure out your holiday party puts you at a serious disadvantage. Dates fill up fast, venue availability becomes limited, and you can pay extra for rush fees and overtime.

holidayphoto2Let Art of the Event eliminate that stress and Get Started Now!

Our full service event design team can handle every aspect of your event. We have amazingly talented event designers that can conceptualize a theme and execute your vision, as well as an incredible DMC services expert who can help you select a venue, hire entertainment, and handle all of your transportation needs. From florals to floor-plans, the AOTE team can make it happen.

Remember: the earlier you set your date, the better your turnout will be. In that busy time of year when people get pulled in a million directions, having your party details locked down allows guests to mark their calendars ahead of time. Your holiday event will be something to look forward to instead of something to stressing over.

Give Art of the Event a call at (781) 670-9292 to start planning your holiday event today or request service online.

holidayphoto3

We Love Boston! Specialty Venue Report

The Barbara Lynch Gruppo consists of seven restaurants all located in the heart of Boston, Menton, No 9 Park, B&G Oyster, The Butcher, Stir, Drink, and Sportello. Chef Barbara Lynch has a defiant spirit and strong love for South Boston. Each restaurant owned by the Barbara Lynch Gruppo encompasses her distinct culinary style with gracious hospitality ranging from a casual and modern take on a classic oyster bar to
Boston’s epitome of modern haute cuisine.

Menton

354 Congress St, Boston, MA 02210

Since Menton opened in 2010, it has received numerous accolades. They were named both Bon Appetit and Esquire magazines best new restaurant in 2010, as well as being nominated as a James Beard Foundation Award in 2011 finalist for Best New Restaurant. Menton received the Best Newcomer, Best French, and Best Service distinctions in the Zagat Boston restaurant guide 2011-2012, and a 4.7 star rating in 2017. It is not only Boston’s only Relais & Chateaux Property but is also it’s only AAA Five Diamond, and Forbes Travel Guide Five-Star Property.

Cocktail & Food Photography for Menton Restaurant

Menton features three elegant style banquet rooms including the Main Dining Room that can accommodate up to 72 guests for a seated dinner and up to 120 for a standing reception. For a more intimate option, they offer the Private Dining Room with its very own kitchen and private chef. This setting offers guests a view overlooking Congress Street, graphite drawings by artist Dean Brown, and silk wall coverings, creating the perfect setting for both private and corporate entertaining. Another great opportunity is the Chef’s Table located in the kitchen, adjacent to the Main Dining Room. The stylish room seats up to 12 guests and its glass wall provides a behind the scenes glimpse into the kitchen during service.

Cocktail & Food Photography for Menton Restaurant

With an average event size of 25-80 guests Menton is most known for corporate lunches & dinners, anniversaries, private parties, and intimate wedding receptions. The private event team works hard to create spectacular, personalized functions and offer a wide range of design services to ensure a flawlessly executed event.

Menton Image 3

Menton’s chefs utilize pristine ingredients with refined techniques to create seasonally inspired menus. With beautifully executed cuisine, an unparalleled wine program, warm hospitality, and a glamorous setting, Menton seeks to excite, inspire, and transport guests.

Is Menton or another Barbara Lynch Foundation’s establishment the venue for your next event? Give us a call or click here to request a free estimate!

Fall In Love With Your Event This Season!

LG Top Image

Art of the Event is gearing up for our fall event season and we couldn’t be more excited. Temperatures will drop, leaves will start to change, and party season will officially kick off! We love getting creative with Fall colors, textures, lighting and more to create the customized event of your dreams. Our  event design capabilities cover every type of occasion for your busy Autumn Season. We specialize in customizing each event to fit your specific needs.

Corporate Events.

Greater Boston area corporations and local businesses take the fall season as an opportunity to get everyone back on track, hash out a plan of action to drive sales, as well as introduce new goals to the rest of the company. Art of the Event is experienced in designing, planning and executing full scale corporate events. Need to fit a stage and podium for your keynote speaker in a tight space? We can do it. Our Custom Fabrication Team can offer solutions that other production companies can’t. We have built custom seating, stages, and props for countless Annual Meetings, Conferences, Awards Dinners etc. Or perhaps you need a branded entryway and layout for your trade show. Our Boston area events team is here to provide our clients with expert graphic and branding solutions, production, and even DMC services.

CUSTOM BUILT

Non Profit Events.

There are hundreds of non-profit organizations across the greater Boston area and we understand how important it is to put your best foot forward while maintaining a budget. Your goal is to educate the public, improve your monetary bottom line, and gain annual donors — and our goal is to help you get there. Art of the Event will ensure that your organization’s name and logo is front and center on everything from displays and signage, to escort cards and favors. Our skillful graphic design team know that the devil is in the details and can offer creative solutions custom tailored for your brand. Let our event design company do the heavy lifting for your big event.

Charitable Autumn BRANDING

Fall Weddings.

Weddings this time of year are beautiful here in New England and our event design team loves working with brides to create these beautiful memories. Our event producers are here for you from start to finish — that means we can help you decide on the perfect venue, color pallet, theme, props, catering, and travel arrangements. You name it, we can figure it out and have it handled for you. At Art of the Event, your producer will make sure to walk you through the entire process and ensure you’re completely satisfied with the look and feel of your wedding. Getting married next year? Give us a call now so you can see what we’re up to during your season and ensure your date is locked in for you. Getting married in a month and panicking over forgotten details? Give us a call! We have amazing in-house carpenters, fabricators, graphics artists and more that allow us to work miracles in tight timelines.

wedding

Are you planning an event this fall? Contact Art of the Event today to for more information and take advantage of the full scope and scale of our services.

We Love Boston! Specialty Venue Report

The East Coast Tavern Group, consisting of six separate restaurants in the Boston area, (6B Lounge, Carrie Nation, Emmet’s, Emmet’s of Norwood, Magnolia Smokehouse and Scholars) can accommodate groups of all different sizes to celebrate any occasion! ECTG has been a part of the hospitality industry for over 20 years.  Each facility is unique in it’s own way; however, all stand for the same core values ensuring customers “get the utmost in experience, style and atmosphere the minute they walk in the door.”

CARRIE NATION

11 Beacon Street, Boston, MA, 02108

One of ECTG’s renowned restaurants is Carrie Nation. Located in a historic neighborhood on Beacon Hill, Carrie Nation is known for its thematic atmosphere and delicious customizable menu. The establishment was named after Prohibition crusader, Carrie Amelia Nation, who was on a mission to destroy any and all “speakeasies” because, in her opinion, alcoholic beverages were “sinful”. With that being said, Carrie Nation’s decor represents traditional 1920’s lighting and lounges and is dressed in plenty of red velvet.

The entire venue’s capacity is 345 guests; however, both semi-private and private events are offered in any of their three separate spaces. Each room boasts its own distinct environment equipped for corporate parties, social gatherings or weddings.

Carrie Nation-Speakeasy Middle Lounge

-The Trimountaine Room is the main dining space, suitable for sit down receptions or any buffet style event. The space is very open and can accommodate up to 150 guests. A feature this room offers is an 18 guest Chef’s Table: the chefs at Carrie Nation love to get creative with custom requests!

-The Beacon Room is a smaller and more personal space at the front of the venue. The full length windows look out to Beacon street and are capable of opening on beautiful summer days. This space also has access to the venue’s main bar.

– The Speakeasy space is tucked away in the back, almost hidden, just as a speakeasy in the 1920s would be. The space can fit a total of 150 guests however smaller groups can also be accommodated. The Speakeasy room features a full service bar as well as two full size billiards tables and replicates 1920’s speakeasy ambiance.

Carrie Nation chef's table (18seated)

Is Carrie Nation or another ECTG establishment the venue for your next event? Give us a call or fill out our contact form to request a free estimate!

 

 

Utilizing Color in Events: 2nd Edition

When designing a space, the color you choose will help define the mood. Blues can be cool and relaxing while reds are warm and inviting. At Art of the Event, we use color to infuse our event spaces with personality. Sometimes we focus on one color (or hue) to encompass the space and create harmony. In art and design, using different tints, shades, and tones of just one hue is called monochromatic.

A hue is simply the color.

hue

 

 

 

 

 

A tint is created by adding white to the hue, resulting in a lighter, softer color.

tints

 

 

 

 

 

A shade is created by adding black to the hue, resulting in a darker, richer color.

shades

 

 

 

 

 

A tone is created by adding gray (or both black and white) to the hue, which desaturates it.

tones

 

 

 

 

 

Together, tints and shades create a variety of values, and the tones change the brightness. We use all of these along with shape and texture to make the monochromatic spaces we design feel interesting, lively, and welcoming.

ContextM_DTCDinner_SheratonB_1604-13_017

 

 

 

 

 

 

 

 

 

 
Context Media DCT Dinner

This corporate gala is on-brand with purple lighting, decor and linens. Our uplighting is bold and bright in the elegant room. The variety of value in the purples helps to make the room feel larger and the concentration of bright lights and purples around the stage draws the eye there.

GourmetCaterers_IciclEvent_EpiCenter_1612-765_0094_e

 

 

 

 

 

 

 

 

 

 
Gourmet Caterers IciclEvent Epicenter

Our tall tufted benches and shag carpeting bring contrast in shaping and texture to this ice-blue space.

The Art of the Event by Grazier Photography

Our mirror tables help reflect the lighting and color in this cool violet decor. Soft candlelight on the table contrasts with our uplighting on the edge of the room. The flowers, glass, and curtains bring different textures to the room.

Radius_DanceParty_MIT__20170429_1902_e

 

 

 

 

 

 

 

 

 

 
Radius Dance Party MIT

We used pink and red flood lights, uplighting and spotlights to create a temporary dance club in this tent! Specialty GOBOs lights make the patterns on the ceiling. Black mirrored furniture completes the look – combined with the lights it helps create tints and shades of pink.

Trinity_HolidayParty_CharlesHotel_1612-716-716_0030

 

 

 

 

 

 

 

 

 

 
Trinity Holiday Party Charles Hotel

Red perimeter curtains with uplighting helps bathe this holiday party in a soft glow. Dark furniture with red place settings and flowers completes the look with shades of red.

Commonly Used Meeting Production and Event Terms

When you begin planning events, you may run into certain terms you do not recognize. To avoid confusion, here are a few key terms you may hear along with their definitions.

RFP:  This is an often used acronym for “Request for Proposal.” A formal request detailing items and services needed by a client seeking bids from event service providers. A carefully detailed written RFP is the best way to communicate your needs to different suppliers in search of the best fit.

Example: “We just received an RFP for a Candy land Themed Party; they are looking for several bars equipped with bar backs and stools as well as themed perimeter décor and strolling entertainment.”

DMC: This acronym stands for “Destination Management Company.”  A management service with extensive local knowledge, expertise, and resources specializing in the design and implementation of events, activities, tours, transportation and program logistics.

Example: “Art of the Event is the largest DMC with in-house décor in New England!”


Strike:
The process of breaking down and taking away an event setup.  Tear down and tear away are also commonly used in both the film and event industries.

Example: “There was so much décor to be taken down that the strike took 8 hours!”

Front of House: Those who work in an office setting in direct contact with clients throughout the planning process. These staff members handle all of the formal clientele work.

Example: “Gayle holds meetings with her Front of House team weekly to assure that all clientele work is running smoothly.”

Back of House:  The back of house is where products and services happen.  In venues, it refers to kitchen and event equipment as well as the people who work on your event.   In a production or design house, the back of house refers to equipment and crew.  Crew people are the event personnel who deliver, assemble and break down equipment, lighting and decor. Back of the house individuals handle all of the behind the scenes work that goes into the execution of an event.

Example: “Art of the Event’s back of house crew personnel are capable of setting up props, lighting, stages and furniture for events.”

Rigging Crew: Those in charge of the system of ropes, cables or chains put in place in order to hang production equipment or decor items.

Example:  “The weight of the event’s ceiling treatment required extensive planning and coordination from the rigging crew to make sure it would not detach from the ceiling.”

TrussTruss: Metal grid usually suspended above the stage or audience that is used to hang lights, sound, or other equipment.

Example: “The truss used at the client’s Bar Mitzvah held nearly 50 lights, which made for a spectacular show on the dance floor.”

Run-Through:  A meeting term meaning a practice run of the show.  A run through can be a fully realized or abbreviated rehearsal.  Similar to a dress rehearsal in theatre.

Example: “The event coordinator conducted one last run-through with her client to ensure all the music, lighting, décor and props were to the client’s liking.”

Focus:  A lighting term referring to the time prior to an event production where the equipment is hung, tested and set for the show.

Example: “Everything was situated perfectly on the truss, so the back of house crew proceeded to the focus to make sure all the equipment was working in-sync.”


Calling The Show:
A technical director relays cues to technical professionals behind the scenes of a meeting production.  The director tells videographers, switchers, lighting and sound professionals exactly when and how to do their work so a show proceeds as planned and on schedule.  The TD calls the show.

Example: “The awards ceremony proceeded as planned and flawlessly all thanks to the keen eye of the technical director who was calling the show in a timely manner.”

GoboGobo: A plate or screen that is placed in front of a spotlight in order to project an image.

Example: “The company opted for a gobo to reveal their newly minted logo during the company’s annual event.”

Pre-Con:  A pre-convention meeting: A meeting held with event vendors, sponsors and suppliers on site prior to the scheduled event date.

Example: “We have a pre-con meeting on Thursday with the venue and other vendors to discuss each team’s load-in time.”

Debrief: Following up with a client or supplier after an event in order to gather valuable feedback regarding how the event was received, what worked well, and what could be improved upon.

Example: “Art of the Event makes it a point to always debrief our clients after an event in order to gauge what you thought about the whole experience!”

Event Resume: A compilation authorized by both the planner and their client consisting of all event details including all vendors, program timelines, and pertinent contact information.

Example: “I will be reviewing the event resume tomorrow to make sure everything I need at my event is accounted for.”

Confidence Monitor: A downstage video monitor that most often doubles what’s on the main projection screens.  It is for the convenience of the speaker on stage, and it gives the speaker the “confidence” to not have to awkwardly turn and look at the main projection screens. Instead, they can just glance down and know their presentation is properly synched.  Depending on the size of the stage there can be more than one.

Example: “The keynote speaker at the university’s graduation ceremony had a confidence monitor while addressing the students, faculty and staff.”

Green Room: A room or area for the cast, speakers, or performers to prepare or wait for their time on stage.

Example: “The band was waiting in the green room while the openers performed on stage for the first two hours of the event.”

Keynote: A speaker at an event that is the main draw or is top billed. That speaker’s actual speech or time slot.

Example: “The company’s annual employee appreciation event is to feature a keynote speech from the president.”

Rear ProjectionRear Projection: When video or slides are projected from behind the screen in which case the projector(s) are usually backstage out of view of the audience (and the image is electronically reversed).

Example: “Art of the Event recommended that their client use rear projection for their stage set so the equipment was not visible to the crowd.”

We Love Boston! Specialty Venue Report

ROYALE

279 TREMONT STREET, BOSTON, MA 02116

The newly renovated Royale will take your breath away the moment you arrive. Upon entry, you are welcomed by a grand spiral staircase featuring the building’s original early 19th century chandelier. After entering the main space you are sure to notice the wraparound balcony equipped with built in seating, as well as six fully stocked bars. Every aspect of this specialty venue is beautifully detailed — you are sure to notice something new each time you visit!

Royale originally opened as the Bradford Ballroom; the largest ballroom in New England close to a century ago. Over the course of its life, the building has served a number of different purposes. It has been a ballroom, theater, and of course a night club that continues to draw crowds from all over the world. The building can hold a total of 2,500 attendees. However, private events at Royale typically accommodate groups that range from 200-1,500 guests in the main venue space.

Royale has full in house A/V, production, video, and gobo capabilities. Royale also boasts a DJ booth, a large stage, and one of the largest retractable LED walls in New England. They host a number of corporate events, mitzvahs, after parties, opening/closing ceremonies, concerts, fashion shows, college events, award shows and non-profit events.

Royale’s team is made up of a group of very helpful and flexible planners. Their employees remain industry leaders in Boston’s night life scene and they are happy to assist you with your event. Aside from the venue’s in house staff Royale works with outside caterers and other vendors. Decor is always welcome in Royale, there are no restrictions here as long as everything is fire certified and up to city code. This particular space has proven to be absolutely stunning with some of Art of The Event’s ceiling decor!

All in all, Royale is a turnkey venue, ready to host any event. This large and amendable space could be perfect for your next event!

For more information on this or other great specialty venues available for your upcoming event, give a call or fill out our contact form!

Choosing the Right Florals for your Event

There are so many elements to consider while planning an event, it can become difficult keeping track of them all! There’s booking a venue, a photographer, the caterer, a DJ, coordinating the wet bar, and plenty more. But what really tends to tie everything together are the details. At Art of the Event, we believe that the appropriate floral design is essential to creating a fully realized event atmosphere.

Sure, you can opt for any flowers you want, flown in from all over the world, but by paying attention to what is and is not in season locally you can save money and often get the freshest florals available.  Here are a few tips on what to look for during each season:

pink flowerSpring

  • Blooming branches are a wonderful way to celebrate the theme of a new beginning. In a corporate setting they may signify the beginning of a new business venture or merger.  In social events they can symbolize new relationships and new births.  Cherry blossoms have a short season but they are worth the wait!
  • Tulips are always an option in the spring months. From March to May tulips are in peak bloom and come in so many different colors you can always accommodate almost any event’s color scheme… not to mention they are a crowd favorite!
  • Peonies, ranging in color from fuchsia through various shades of pink to white add romance and sophistication to weddings and other social events.  The local peony season, like that of all blooming branches, is short and it varies due to weather conditions, so always ask your designer to recommend back up options just in case!

Summer

Embrace the warm weather with exotic florals that stand up to heat! Orchids of various varieties, protea, calla lilies and gorgeous foliage pair well together and exude a creative and lasting impression.

  • Summer is hydrangea season.  This is when the biggest, brightest hydrangea heads are available which is why they are a favorite for summertime welcome receptions, Clambakes and, of course, summer Weddings.
  • Dahlias, Gladiolus and lush, hanging amaranth are all in their peak in the summertime.
  • Mix and match different summer varieties to add depth, color and texture to your event design.
SVB_Oktoberfest_Cyclorama_10_17_13Fall

Fall boasts a gorgeous balance of vibrant colors like rich red, burnt orange and golden yellow leaves with natural, muted textures.

  • Organic accents are popular during the fall season. Embrace an earth-theme and choose strategically placed moss, fall-colored leaves and wood.
  • Greenery as a theme is the perfect choice for those who want to keep things simple and natural.
  • A “gathered from the garden” arrangement for your event celebrates the beauty of the harvest.

AotE floral designers recommend ornamental kale, mini gourds and pumpkins, bittersweet branches, pods and berries — all are interesting and complimentary to seasonal blooms like sunflowers, zinnias, mums and more!

white flowerWinter

During the winter months create an icy vibe by using a mixed-metals palette using silver-toned foliage such as eucalyptus, dusty miller, painted magnolia leaves, glittered birch or manzanita branches.

  • Textured arrangements such as dark-colored flowers paired with wooden elements and pine greens are great for a winter setting. Adding white twinkle lights will transform  your table into a winter wonderland.
  • It’s always a great idea to add some pops of color against a more neutral-colored back drop. Adding hints of red berries to an arrangement placed on a white tablescape is the perfect way to add contrast.

Feel free to consult with one of our in house Floral Designers regarding your seasonal floral questions and requests!

Key Wedding Trends of 2017

You’ve had all winter to browse Pinterest, ask friends and family members for opinions, and perhaps do a bit of shopping. But now is the time to really buckle down and make some decisions on what you want your wedding to look and feel like. If you still feel a bit overwhelmed by your options, we’re here to give you some insight on what this year’s biggest wedding trends are.

The Comeback of Earthy Colors

As springtime goes into full swing, everything is in bloom with soft pastel colors and hundreds of shades of green and earthy tones. Opt for soft, earthy colors for your springtime wedding color scheme so you and your guests can feel relaxed and refreshed. Light green, beige and pastel accents on tables look great against white or off-white table cloths.


weddingbuffetThe Rejection of Wedding Traditions

Traditions? Couples want to start their own now; the excitement in the room when the bride throws the bouquet or the tears being shed from laughing during the removal of the garder are history for some. BUT, do not worry, couples have begun their own traditions that are catching on quickly; such as wedding weekends or custom menus (including late night snacks….yum!). There are so may unique and fun ways to make your wedding one to remember, dig deep and really make it your special day!

Social Media

like-1804599_640Safe to say social media has taken over the world as we know it! Some may say “Oh no!” but we say “Oh yes!” Social Media has brought a whole new light to the wedding world. Facebook and Instagram live give those who couldn’t make it the privilege of a sneak peek. Customize these shared moments on Snapchat by designing your own filter for your guests to use throughout the day! And of course you NEED your own wedding hashtag! Utilize a funky and couple appropriate name so you are able to look back at all of your guests photos shared throughout the ceremony and reception. The possibilities with social media are endless!!

The Themed Wedding

If you’re really looking to push the envelope for your wedding this season, opt for a themed wedding. For couples who are both passionate about the same thing (a book, a movie, a song, an idea), a themed wedding is a great opportunity to showcase your cute and quirky side. You’d be surprised how into it your guests will be! Our Boston wedding event planning company has designed and implemented dozens of themed weddings. It’s important to make sure you have a professional event planning company with an eye for perfection and creativity work with you to make your dream theme come alive.

Have a wedding idea or theme in mind and need help making it become a reality? Contact Art of the Event today to discuss your ideas!

Top 5 Reasons Fall is the Best Time of Year to Host Your Event

With so many reasons to host your event in the fall, it’s time to start planning! Take advantage of the fall foliage, warm color palette, and crisp air – unlike any other season. Outdoor weddings and corporate events are perfect for the fall, but this magical season doesn’t last long! Don’t let all the natural inspiration during this time of year, perfect for any event, pass you by.

If you’re looking to make your corporate event or party stand out this season there are several choice themes to consider, including Fall Harvest, Sports / Tailgate theme, Medieval Times, Oktoberfest, and Halloween.

Here are our top 5 reasons why fall is the perfect season to host your event!

  • Festive Fall Decor: Traditional fall decorations include colorful leaves, sunflowers, scarecrows, pumpkins, and haystacks! For stylish furniture that complements your color palette, wooden accents create a cozy, comfortable setting that the entire party will enjoy and admire.
  • The Weather: Crisp air replaces the muggies, allowing for more comfortable outdoor and tented events! Incorporating your theme into the surrounding autumn setting makes any event feel even bigger and better.
  • It’s Harvest Season! Celebrate with Interactive Farmer’s Market events, incorporating the bounty of the season into your special day, such as apples, pumpkins, and gourds.The colorful foods and florals of autumn sprinkled throughout add just the right pop of color and texture to more sophisticated events. Combined together in more elaborate arrangements, the same elements create an explosion of hues, mimicking the harvest itself!
  • Seasonal Foods: Did we mention it’s Harvest season? Fall is the best time to serve delicious local food, fresh from the farm! Whether you are planning a corporate event or wedding, your caterer and planner can advise on what’s ripe and ideal for serving. Exhibit these in trending food stations such as hot cider or cocoa bars, fondue stations, s’mores bars, or even a personalized bar, boasting all your favorite fall foods and beverages!
  • Halloween theme: The kid in us all loves Halloween! Get spooky by adding dry ice to create a dramatic smokey look, sure to hook everyone’s attention. Halloween event decor and entertainment can be playful, scary, or both! Consider Halloween activities like a pumpkin carving competition or a costume contest.

The kids are back at school and everyone is back from summer vacation. This is the perfect time to plan your special event before everyone gets tied up with their personal Holiday business and travel. And if you need any assistance with your upcoming fall event, contact our award winning event specialists at Art of The Event by calling 781.670.9292. We love the Fall too!!


 

Bring New England Nautical to You Next Event

Nautical theme parties are a great way to celebrate all that is New England! There are plenty of fun nautical and sea theme decorations to help make your party perfect. Pair your decor with traditional clambake foods for a truly authentic experience. Clambakes are known to be a social custom in most coastal towns and cities throughout New England.

If you are not sure where to start with your nautical theme decor, here are some traditional and contemporary nautical event trends to include at your event!

  • Whether they are big or small, sailboats can be displayed anywhere! Rent a large reinforced sail boat and use it to present your raw oyster bar or take small models and use them as decor on your tables.
  • Nautical wooden buoys are something you will see throughout the New England seacoast, especially on Cape Cod. When hosting your party, hang these items on your tent poles or over an entryway. Or place clean buoys on table tops to add color and dimension to your food presentations.
  • Seashells are lovely, inexpensive accent pieces. Fill clear cylinders and other pieces of glass with pretty shells and sea-glass to create simple and elegant centerpieces.
  • Looking to break away from the traditional and make your clambake more elegant? Ditch the checked linens and opt for a more luxe blue options with texture and sparkle.
  • Add lush flowers – anywhere you can! Blues and whites pair beautifully with a pop of color, or even by themselves.
  • Bold fabric accents, like chevrons or stripes, in nautical flag colors, add an upscale and contemporary freshness to your clambake. Create a nautical clambake by using colors like bright yellow, navy blue and bold red.

Hosting a clambake can be a lot of fun, so play with your approach a little! Whether it’s a relaxed, contemporary style or a chic, elegant one, organizing a sea-worthy party is easy with Art of the Event. Imagine your family and friends enjoying a beautiful sunset on the beach, lounging in classic Adirondacks. Not all sea-farers are so casual, though. We’ve planned and designed for a number of weddings, rehearsal dinners, and receptions; bringing the coast up to class with a modern flare. A clambake theme is also a great approach to corporate outings and social events. From formal to free-spirited, Art of the Event knows how to deliver the perfect nautical theme, tailored to your vision.

Art of The Event is here to help you with your nautical themed event. Contact us at 781.670.9292 for more information on our nautical decor and furniture for your next Clambake or Nautical themed party!

 


 

Custom Stages & Stage Sets for Events

Keeping audiences engaged is a challenge even for the most enigmatic speakers. Set the right tone for your event using a custom stage and stage set, guaranteed to hold the audience’s attention. The stage at your event should evoke your program’s theme and brand at all times.

Here are our Top 5 Pro tips to make your event stage the best possible:

  1. NOT TO BE LOFTY, BUT: The height of the stage is very crucial for any event or corporate conference. You want to make sure your audience is comfortable; it’s recommended that the stage is at least 12 inches high off the ground, allowing the audience members to have a good line of sight. For larger events, typically the stage should be 3-4 feet high off the ground to elevate the speakers and presentation.
  2. BE ACCESSIBLE: It’s important to have a stage that is easily accessible for all types of people! Think of who needs to come on stage, and from where. If you know that there will be audience members called on stage it is critical that the stage is fully accessible to everyone.
  3. SIZE DOES MATTER: The size of the stage is another aspect that you need to take into consideration. Depending how many speakers you plan on having at your events it’s important to have an appropriate stage size. If there will be multiple guests on stage, you need to have a stage large enough to accommodate them.
  4. MAKE IT MEMORABLE: The decor and design you add to your stage must be large and easy for your audience to see and understand. Custom stage sets are the best way to incorporate these into your presentation. A quality, branded stage set leaves the biggest, best impression on an audience.
  5. SHINE ON: A custom stage set is much more than just a background. There may be a variety of on-stage elements that are not all created equal, so a well-lit stage and stage set is key to a perfect presentation. You want your brand to be visible to the audience at all times, however, it is important that your speaker(s) remain the focal point.

Custom Stage Set Designer New England

At Art of the Event, we’ve been perfecting custom stages and stage sets for years, and we have a variety of solutions for your event needs. We have a clever Creative Director and a team of talented in-house artists that can design your perfect stage set. If you are interested in stages and stage sets, contact us at 781.670.9292 or request more info online


Summer Event Trends for 2016

 

If you’re hosting a summer event or party this summer, you want to make sure you that yours stands out from all the rest! There are endless opportunities for you to ensure that your guest enjoys themselves and have a memorable experience.  If you want to start getting more creative and unique for your summer events, we are here to help you with a few summer event trends!

  • Build Your Own Bars

This is a trendy feature to have at your summer event  because it’s easy, interactive, fun way to display and serve food to your guests. These unique build your own bars also referred to as food bars help engage attendees to customize their meal. You can have this feature at more than just your summer events, it would be great for any theme event. Fun themes include a picnic, BBQ, New Year’s Eve party, birthday party, Cinco de Mayo, baby or bridal shower, and weddings!

Examples: Cupcake bar, clambake bar, taco bar, mimosa bar, burger bar, lemonade bar, loaded mashed potato bar, omelet bar, bloody Mary bar, hot chocolate bar, nacho bar, candy bar, etc.

  1. Nostalgia Marketing

This trend will take people back to a simpler, fun time whether they lived in that time period or not, because everyone can feel the same sense of unity and common ground. Nostalgia Marketing is great for employee bonding, interactive team building, family friendly, and corporate outings/events. Companies use nostalgia marketing as a way to increase perceived organizational support; the degree to which employees believe an organization values their contribution and cares about their well-being, and make for a very memorable event.

Examples: Games: Twister, Jenga, Checkers, Hula Hoops, Corn Hole, Connect Four, & PacMan

Themes: Decades, Roaring 20s, 80s, 90s, Back to the Future, Super Mario, etc.

Music: Spice Girls, MC Hammer, TLC, Backstreet Boys, Pat Benetar, Whitney Houston, & Queen.

  1. High-Sensory Experience

High- sensory experience can increase in the demand of attendees for a memorable, interactive experience. Attendees do not just want a dinner or meeting when they go out, but an experience. Companies now want to create a memorable event focused on attendee engagement that leads to employees greater perceived organizational supports; the degree to which employees believe an organization values their contribution and cares about their well-being. In turn, this increases event ROI, job involvement, motivation, and performance.

Examples: Implementing themes, games, challenges or competitions, unique and new venues, music, transforming the venue space with the decor and customized branding, social media engagement, etc.

  1. Color Branding

This feature is trending because color branding helps to create a “WOW-factor” at any event. You can use matching decor, flower arrangements, linen, table settings, the color of the lighting and furniture to brand your event like you brand your company. Color sets the mood of your event and impacts attendees both consciously and unconsciously. Customized branding can transform the event and add a personal touch.

Examples: Specific colors have a psychological impact; blue is calming, red is exciting, white is refreshing, etc.

  1. Non-floral Centerpieces

Incorporating non-floral centerpieces can help create a unique atmosphere and eye-catching to all. These centerpieces are a great, affordable and inexpensive alternative to floral arrangements.

Examples: Candles, mismatched modern lighting, balloons, assorted glassware, string lights, paper lanterns, fresh fruit arrangements, etc.

If you are in need of any event decor for any summer event, contact Art of The Event at 781.670.9292 or fill out our contact form online!


 

Summer Games and Outdoor Festivities

glow cornhole

As we are now officially in the Summer season, it’s time to start planning and prepping for your summer parties and events! Whether it be for a graduation party or celebrating the Fourth of July with friends and family, you want to make sure your party is top notch! Ensuring that your guests are always having a great time is a top priority for any summer event, so what better way to make that happen than by incorporating entertaining games and activities?

A popular summer game which can be played on a lawn, in a parking lot, or on the beach is cornhole. To keep the party going all night long, you could invest in our new glowing cornhole boards for your event. A well-known game that can be played both indoors or outdoors is ping-pong. Our lawn sized Shuffleboard and Jenga are also classic party games that most people are familiar with and will enjoy at any summer outing. If your party is taking place indoors, you can get offer a sporty option for your guests with Pop-A-Shot Basketball or Foosball!

If you want to step up your game selection at your summer gathering, there are other options you can choose from. Plinko and Wheel of Fortune are very popular on game shows and could be a great addition to your summer party!

Event Theme Tip: Pair all of these games with a Tiki Bar and our Blonde Picnic Tables to create a luau atmosphere!

If you are interested in adding any of these types of games to your next summer party, contact Art of The Event! If you need a unique idea for your company’s summer outing, we can help you out with games as well as event decor. To help you get inspiration, check out an event we did at Danversport Yacht Club for a corporate summer outing! We have a variety of games available, for more information fill out our form online or call us at 781.670.9292.


 

10 Ways to Incorporate Branding to Your Event

 Traditional and Creative Uses

If you have upcoming events or parties for your company, you want to make sure you know how to properly display your brand in the perfect way. There are a variety of ways to incorporate your brand throughout an event in both traditional and creative uses.

 Standard Ideas for Branding:

  1. Stage Backdrops
    • Having a stage backdrop at your event can help make a statement and grab your audience’s attention with this visual branding option.
  2. Entryways
    • First impressions are very important, so when your guests walk into your event, it could be a good idea to have the brand displayed at the entryway to welcome guests while letting them know they are in the right place and hint on what is to come!
  3. Floral Centerpieces
    • Floral Centerpieces and arrangements can be used as branding by having flowers throughout your event in your company’s colors! Our in-house florists know many different varieties to suit your needs.
  4. Elevator & Escalator Graphics
    • Another opportunity for branding is by utilizing the blank spaces on elevators and escalators in a hotel with eye-catching graphics. It works great for multi-day events where guests are staying in that hotel and you can relay your message throughout the day.
  5. Puzzle Walls & Signage 
    • Eye-catching puzzle walls and signage dividers are great ways for displaying products and materials. They also work great as event space dividers for all types of meetings and events.

Creative Ideas for Branding:

  1. Floral Columns 
    • Don’t go the traditional route with florals just being displayed on tables and buffet areas, be imaginative
      and string the company’s corporate colors throughout the event with Floating Frame Columns to use as room dividers, wayfinding and more!
  2. Custom Artwork & Bar Backdrops
    • Transform a reception space and custom design a piece of artwork to be a backdrop for a bar. Cover unwanted windows in a space with large graphics that go with the theme or are part of branding guidelines, opportunities are endless.
  3. Sculptural Pieces
    • Make a statement upon entering an event or tradeshow by making the company logo a sculpture!
  4. Specialty Floor graphics 
    • Most floor surfaces including hardwood, tile, carpet, concrete and brick can have floor graphics on them, this creative marketing method can help customize your event from top to bottom.
  5. Infographics 
    • A creative branding technique is displaying your company’s statistics in an infographic to show off your companies accomplishments!

If you are interested in unique ways to incorporate branding into your event, contact us at Art of The Event at 781.670.9292 for more information!


 

Indian Weddings

The Indian culture celebrates marriage as a sacrament that allows two individuals to start their journey in life together. A traditional Indian wedding, also called a ‘Vivaah’, usually lasts an average of three days sometimes even a week! The wedding ceremony is a religious ritual that unites the bride and groom, as well as their families.

A few traditions of Indian weddings:

  • Baraat: The groom’s procession escorted by his family and friends where the groom arrives at the entrance of the venue on a horse.
  • Jai Mala: This is the exchange of Garlands of the bride and groom that represents their acceptance of one another.
  • Kanyadan: This is when the father pours sacred water in his daughter’s hand and places her hand in the groom’s hand, officially giving away his most valuable gift to the groom.
  • Mangal Phere: This means the Circling the Sacred Fire; this is when the couple walks around the sacred fire seven times keeping in mind the four aspirations in life.

The attire and décor of Indian weddings are always in vibrant colors and dazzling jewelry. An Indian wedding is known for its beautiful traditions, rich colors, and festive atmosphere. If you need help with wedding décor or services for a wedding, contact Art of the Event at 781.670.9292 or fill out a contact form online!


 

Top Five Questions To Ask Your Florist & Wedding Designer

pink flowers in a gold vase

There are many different aspects to consider when picking your wedding floral designer: 

  1. Do your homework. Don’t trust pictures, they mean nothing
    • Look for tangible proof of a company or designers past / ability
    • Publications, venue and vendor recommendations – anyone can build a website and make an album!
    • If they don’t provide a free sample pay for one – it’s worth it!
  2. Like & trust your designer
    • Besides a wedding planner (if you have one) and your photographer – your florist will have the most contact and connection with you.
    • While ultimately the quality of their work is number one, getting along with your designer is paramount to a beautiful event.
    • Not only will you be in constant contact with your designer throughout the process to ensure the actualize your vision, they are also a part of your most intimate moments like when they deliver your bridal florals while you are getting ready for your day!
  3. Ask how many events / wedding will your company be doing that day
    • Will your designer be present or just send a bunch of delivery people
    • Your designer should be on site the day of your wedding – prepared to handle anything unexpected – flowers are a perishable product and things happen
    • You don’t want to go through the process with someone and have them no where to be found on your big day
  4. How does their pricing work? 
    • No one does anything for free – if labor, delivery, set-up and strike are not mentioned or charged for specifically somewhere then where is that coming from?  Chances are it’s built into the pricing if this is the case, so what portion is going to the flowers?
    • Do you do a walk-through?  Do you charge for it?
  5. Based on my (the client’s) style, venue (& budget if you have one) what would you suggest I do?
    • This question will give a real sense of your designers experience – how well they know the space / venue, their sense of design and what elements they feel are most important based on their experience, if you have an established budget how they would best allocate it for maximum impact.

If you are interested in our event services, contact Art of The Event at 781.670.9292 or request more info!


 

Fall in Love with Chateau

A trending feature for wedding and events that has become very popular over the past couple of years has been a French rustic style. This French inspired Chateau style can transform any wedding or event into a romantic natural atmosphere. Our artisans and craftsmen have taken this trend and designed a complete collection of Chateau rental pieces. Besides incorporating this style into weddings, you can use this theme for birthday parties, anniversary dinners, holiday parties, or summer outings. This style always invites a warm and welcoming ambiance to any event, which will make your guest have an even more memorable time!

You can incorporate this French style into any aspect of an event or wedding including furniture like:

  • Bar Sets
  • Dining and Share Tables
  • Low top tables & Cocktails
  • Lounge Areas and Chairs
  • Custom Signage

Check out our Chateau photo gallery! These stunning pieces were all custom made in house by our artisans and can be available for any event! If you are interested in renting any pieces from our Chateau collection, request more info online or contact us at 781.670.9292.

 


 

Featured Event Themes by AOTE

Top Three Event Themes for the New Year!

Brought to you by Art of the Event, Inc.

January, 29th, 2016

We are excited to share with our clients some of our featured themes for the new year – Moroccan Caravan, Crystal Club and Rock and Roll. Our artisans pulled out all of the stops with their fabrication skills: from ceiling treatments, to specialty bars, furniture and dividers, to statement pieces to really impress attendees. Highlights include a Spinning Mirror G-Clef, a grand Rock and Roll Entryway, a modular Jeweled Bar, and a Moroccan Ceiling Treatment. View our Featured Theme Catalog for more photos and information.

Call us today to schedule your next event!


Call Now: 781-670-9292!

DESIGN & DÉCOR – PRODUCTION – FLORAL

Subscribe to our mailing list and receive information on upcoming events, promotions, specials and Art of the Event news.