Planning A Theme For Your Corporate Event: The Do's And Don'ts

Corporate events are a great way to strengthen the bond among employees while upholding the company’s culture and brand identity. Choosing the ideal theme can be challenging, as it establishes the mood and atmosphere throughout the event. In this blog, we will discuss the do’s and don’ts of planning a theme to ensure that your event is impactful, memorable, and aligned with the company’s goals. 

What You Should Be Doing At Your Event

1. Encourage Participation: When choosing a theme, one of the first things to consider is its popularity among the attendees. Choose a theme that will spark conversation and participation among the audience. Include interactive elements like games, competitions, or themed activities to improve the experience for the audience. 
2. Stay on track: Always select a theme that aligns and stays on brand with the business’s objectives and messaging. Once your objectives are clear, create an event theme or concept that will appeal to guests and make the event more enjoyable.
3. Get help: Ask for help from other departments or call for volunteers willing to gain experience from such tasks. If you are a one-person team, you can contact event planners to alleviate your stress. 
4. Stay original: Think outside the box when creating a theme for a corporate event. Come up with unique and creative theme ideas to make your event stand out from the others. Include features that showcase your corporate culture to give the event a more unique feel. 

Do Not Do This At Your Event

1. Don’t choose an inaccessible venue: Avoid selecting an event location that doesn’t meet the requirements. Before you go venue hunting, know what you need from the area. A business event location must include the following amenities: sufficient space, parking, in-house catering, and audio/visual capabilities.
2. Please don’t do it without a checklist. Remember to bring your checklist. A checklist or project management software helps you keep track of everything that needs to be done. Add new chores to the list, and mark completed activities with a tick. You can also assign task dates so you can finish them on time. 
3. Steer clear of holidays: Time is crucial for efficient planning and selecting the ideal date for your event. Reserving close to holidays, long weekends, or other industry events that could conflict with yours is advised. Picking a date that is not too popular guarantees the most significant outcome.

Contact Art of the Event For Premier Event Production & Planning In New England

Art of the Event can provide professional advice and assistance at every stage as you experience the complexities of planning a theme for your corporate event anywhere in New England. With our in-depth knowledge of creative planning and event management, we can assist you in developing themes, creating unique concepts, and carrying out everything ideally to guarantee a successful and unforgettable event. To get started, fill out our contact form or call us at 781-670-9292.