What does it take to stay on the cutting-edge of the rapidly changing world of events? Fast-moving trends can leave companies, nonprofits, and individuals continually searching for the next hot theme and the newest social-media friendly craze. Whether you’re planning a gala, a product launch, or a mitzvah, staying fresh and modern is critical when crafting a memorable event. Here are three ways to navigate this constantly shifting scene without getting bogged down in the details:
1. Follow Event Companies on Social Media
Whether you’re prepping for a wedding or a corporate holiday party, inspiration is readily available on social media! Follow industry-leaders to discover photos of unique and modern events. It will also give you a sense of what themes are hot and what company can best make your vision become a reality.
Our favorite channels? Pinterest and Instagram. Two imagery-focused platforms that let you get the full visual, and provide a bread crumb trail to similar images so you can delve more deeply into your favorite theme.
Get Inspired:
Art of the Event Pinterest
Art of the Event Instagram
Art of the Event Facebook
2. Discover Industry-Leaders in Event Production
How to tell if a company is a cutting-edge industry trailblazer? Look for new and unique designs, furniture, and concepts. Art of the Event’s brand new Edison Tables are one-of-a-kind and made in-house. By continually imagining and crafting unique individual pieces to make clients’ dreams into reality (or just because we had a cool idea!) we ensure that the company is always offering creative and modern designs that make each event one-of-a-kind!
Even if you’re re-using a past theme or going for a classic design, your event company’s capabilities shouldn’t box you in. Take a look at a company’s online catalog (see Art of the Event’s here) to see what kind of variety they have.
3. Choose an Event Company that can Customize
Does the event company you’re working with produce their graphics and builds in-house? If not, your business is being outsourced to another company, and you’re paying extra! Look for companies that employ graphics and fabrication staff full-time. Not only does this save you money, but it also helps prevent confusion and allows for greater customization.
When one of Art of the Event’s producers gets a request for branded pieces, a custom build, florals, or anything else that requires a personal touch, they’re able to go right to the source. Instead of making calls to external companies, they’re able to sit down with a member of the graphics, fabrication, or floral department and figure out how to make your vision come to life. Instead of asking ‘can we do this?’ our team is able to focus on crafting your unique vision.
Bonus: Pick a Veteran Company
Another major factor to consider: How long has an event company been around? Established companies have relationships with other providers, so if they do have to outsource for a specific item, they’re able to get a deal, which is then passed along to you, the client.
It also means they have relationships with venues and are often able to work more closely with your chosen location. Art of the Event producers always offer to coordinate directly with your venue, so you don’t need to worry about the load in or set-up at all. With floor plans for almost every venue in the Boston area already on file, and team members who are familiar with the load-in and strike procedures of every hotel, conference, center, and venue in Eastern MA and beyond, picking a veteran events company can take a considerable load off of your shoulders!
